{"id":576,"date":"2026-08-01T23:30:13","date_gmt":"2026-08-01T23:30:13","guid":{"rendered":"https:\/\/planetary.red\/staging\/?page_id=576"},"modified":"2026-08-01T23:41:26","modified_gmt":"2026-08-01T23:41:26","slug":"greenwash","status":"publish","type":"page","link":"https:\/\/planetary.red\/staging\/greenwash\/","title":{"rendered":"Greenwash"},"content":{"rendered":"\t\t
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Need a Greenwash Check?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Greenwash Check Overview:\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Cost:<\/strong>\u00a0US$ 5,000 for directors of listed companies; discount available for directors of non-listed companies.

Content:<\/strong>\u00a0Based on publicly available information; excludes any commercial or confidential data.

Report Format:<\/strong>\u00a0Anonymous, concise (3-5pages), focusing on the following areas:
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1.Industry and Market Context:\u00a0<\/strong>Summary of the company\u2019s industry, segments, and operational markets.
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\u200d<\/strong>2.Allegation Review<\/strong>: Identification of specific allegations on websites with an EARPI.AI rating above 5.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Greenwashing Risk Identification:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Vague or Misleading Claims \u2013<\/strong>\u00a0Terms like \u201ceco-friendly\u201d or \u201csustainable\u201d without evidence can lead to consumer mistrust.
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Hidden Trade-Offs<\/strong>\u00a0\u2013 Marketing a product as sustainable for one feature (e.g., recyclable packaging) while neglecting other harmful aspects.<\/p>

Lack of Proof \u2013 C<\/strong>laims unsupported by third-party verification risk losing consumer trust.
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Exaggerated Labels \u2013\u00a0<\/strong>Fake labels or certifications can damage brand credibility.
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\u200dIrrelevant Claims –<\/strong>Specific Strategic Allegations \u2013 Issues like poorly executed \u201cNet Zero\u201d strategies may lead to negative perceptions despite good intentions.
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\u200dSpecific Strategic Allegations<\/strong>\u00a0\u2013 Issues like poorly executed \u201cNet Zero\u201d strategies may lead to negative perceptions despite good intentions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Suggestions on crafting a Genuine, Transparent Strategy Response, in line with applicable best practice guidelines, below:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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a. Identifying and using accurate and authoritative data with transparent reporting.
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b. Collecting clear, accurate, and accessible data about your practices, and consider third-party verification for your claims. Embracing science-based targets to show measurable progress in areas such as emissions, waste reduction, or resource usage.
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c. Adopting Life-Cycle Analysis (LCA) Approach \u2013 Comparing apples with apples (or accurately simulated apples!). Identifying and using credible digital tools for reporting.
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d. Communicating with specificity and clarity by breaking down issues and linking to the Science. Avoiding vague terminology and instead using precise metrics (e.g., \u201cOur product reduces CO2 emissions by 30% than X\u201d) to ensure your claims are specific, quantifiable, and verifiable.
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e. Educating and engaging your team – Engaging team members across all levels in your sustainability initiatives, making sustainability a core company value. When everyone from executives to front-line employees understands and supports sustainability goals, the message to consumers becomes more consistent and credible.
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f. Fostering partnerships and accountability – Identify and engage with reputable third-party organizations to validate your sustainability claims.
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g. Being literate in the science, treaty and relevant legislative environments.

If you would like to speak with our team, you can reach using the form on the left off this page. \u00a0Please do not include any confidential information in the comments section. Our team will reach out here to schedule a consultation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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